Aren’t advertisements a pain?
• You switch your TV on wanting to watch your favorite show and what do you get? A horde of Ads.
• Switch on your radio…same deal.
• Try reading some news and more ads.
• Hoardings, Tele-marketing calls, carpet-bombing SMS ads.
The list goes on and on….
They tax our brains, squeeze out our energies and turn us into zombies.
But take a second and think about this:
What if they request for your permission before exposing you to ads? What if you are exposed to only those ads that are relevant to YOU at that point in time?Then, the nature of the exposure changes. Ads turn into “Usable Information”. They empower you both in terms of knowledge and profit.
mGinger is a revolution because for the first time in Indian history, the users are asked for permission. The users are asked for their interests. The users are requested for a convenient time and convenient number of ads per day.
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